9 out of every 10 British Muslims Splash Out on Valentine's Day

Muslim Valentine's

PRESS RELEASE (SM048 - 5th February 2019):

9 out of every 10 British Muslims Splash Out on Valentine's Day

A poll by the UK's leading Muslim matchmaking App, SingleMuslim.com has revealed 89%, almost 9 out of every 10 British Muslims celebrate Valentine's Day in some way or form.

The snap survey, thought to be the largest of its kind, found that of the 6,596 respondents, 92% of Muslim women mark the date as special with two-thirds of Muslim men reporting that they would spend over £50 on their loved one.

Founder of the multi-award winning digital matchmaking service, Adeem Younis, said: “The survey results are a far cry from the stereotypes of angry, heartless Muslims. Love is the foundation of our faith and Valentine’s Day is a perfect excuse for people of all faiths and backgrounds to express their love.”

He added: "In Islam, marriage is considered half of your faith. Our tradition is littered with stories of love and romance that are a daily inspiration to millions of British Muslims and Valentine's Day serves as a great reminder for us to bring these stories to life. To this effect, we've launched a campaign this year celebrating #MuslimLove, reminding people to look past the commercial clatter that surrounds Valentine's Day and instead make use of this day to inspire and elevate our relationships every single day."

SingleMuslim.com has been the leading digital matrimonial platform for British Muslims for nearly two decades, offering users a rigorously moderated, ad-free, easy-to-use experience. Uniquely, the website is sensitive to the faith and cultural sensitivities of British Muslims who hail from diverse backgrounds. Amongst other criteria, users are able to find potential matches based on their education, their profession and how religious they are.

SingleMuslim.com boasts having more traffic than many mainstream dating services. The platform celebrated one million UK registrations last year and currently has over two million members worldwide, with at least 10 people finding their life-partners on the platform every single day.


Editors Notes:

For further info, interviews or images, please contact:

Pedro Carvalho - FNIK PR: Email: fnik@btconnect.com

Aisha Hussain - Single Muslim PR: Email: pr@singlemuslim.com

SingleMuslim.com is a multi-platform digital matrimonial service designed for, and marketed to, Muslims in the UK and around the world. Unlike typical dating services, SingleMuslim.com seeks to create deep, meaningful relationships that lead to marriage. Founded by award-winning entrepreneur and philanthropist, Adeem Younis, it launched in 2000 and has its headquarters in Wakefield, West Yorkshire, England.
  • The website currently has over 2.2 million members, with over one million of these coming from the UK alone.
  • An estimated 52% of British Muslims aged between 16 and 64 years old have used the SingleMuslim.com platform.
  • There are approximately 3,100,000 Muslims in Britain (2014 Wikipedia) and 63% are between the ages of 16 and 64 years old (Census 2011).
  • There are over 1.4 million unique visitors to the service (across all platforms) every month. The mobile apps are particularly popular among single Muslims between the ages of 25-35.
  • SingleMuslim.com boasts multi-layered bespoke security and encryption software, built in-house with intelligent learning algorithms, tracking cyber-bullying, phishing, spam, scams, and abuse. Profiles are reviewed rigorously with human-led moderation.
  • SingleMuslim.com is a multi-platform service accessible on mobile, desktop, iOS and Android.

The survey was conducted on the SingleMuslim.com platform in January 2019 and revealed the following data:

When asked: “Do you celebrate Valentine’s Day?”
  Male: Female: Total:
No 415 (15%) 320 (8%) 735
Yes 2,301 (85%) 3,560 (92%) 5,861
TOTAL 2,716 3,880 6,596

When asked: "How much would you spend on Valentine's Gifts?"
  Male: Female: Total: Estimated Spend for Men: Estimated Spend for women:
Don’t Celebrate 415 (15%) 320 (8%) 735    
Under £10 96 (4%) 1,076 (28%) 1,172 (£5 x 96) £480 (£5 x 1076) £5,380
£10-£50 418 (15%) 1,900 (49%) 2,318 (£30 x 418) £12,540 (£30 x 1900) £57,000
£50-£100 1,302 (48%) 359 (9%) 1,661 (£75 x 1302) £97,650 (£75 x 359) £26,925
£100 over 485 (18%) 225 (6%) 710 (£125 x 485) £60,625 (£125 x 710) £28,125
TOTAL 2,716 3,880 6,596 £171,295 £117,430

Total estimated spend = £288,725 for 6,596 respondents

UK Muslim Population = 3.1 million

Based on the last census, 63% of British Muslims are aged between 16 - 64 = 1.95 million

Based on our survey, 89% of these British Muslims spend on Valentine’s Day = 1.74 million

Therefore estimated total spend by British Muslims on Valentine's Day = £76,084,465.32


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