'Snow' better time to look for love
The 'Big Freeze' may have brought the country to a standstill but it wasn't bad news for everyone - especially those looking for their ideal marriage partner.
Matrimonial website, SingleMuslim.com, has discovered a direct link between wintry weather and increased usage of there service.
During the heavy snow, experienced in the UK before Christmas, the number of visitors to the website was an astonishing twenty percent higher than expected. There was also an estimated twenty-five percent increase in usage both in the UK and in the US throughout the bad weather over the Christmas period.
SingleMuslim.com's Managing Director, Adeem Younis, commented: "When we look at recent user numbers, the pattern suggests a direct relationship between bad weather and the volume of traffic to our website. It makes sense that, when it snows, many people miss work or college, freeing up time for other pursuits."
As the United States continues to experience heavy snow and freezing temperatures, SingleMuslim.com statistics suggest that the number of visits to the website by American users is significantly higher than usual. Usage in the US, and New York in particular, is up by over forty percent.
"All this disruption to the normal routine is great news for people who want to invest time in searching for their perfect match," said Adeem. "There's something special about being warm and cosy inside on a snowy day, and it could also be the case that the weather has inspired more new users to sign up in search of someone to share those moments with."